Honda Launches Tumblr Page for 2015 Fit SEMA Project Vehicles | Harold Zeigler Honda Kalamazoo MI
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Date posted: September 3, 2014

Honda Launches Tumblr Page for 2015 Fit SEMA Project Vehicles

The 2015 Honda Fit will be the star of this year’s SEMA Show for the Japanese automaker.

The company wants to show off the personalization potential for its new Fit at this year’s SEMA Show and has given the keys to six different teams that will display their finished projects at the Honda booth this year in Las Vegas. To show off the progress of each team, the company has launched a Tumblr page for the 2015 Fit that will aggregate Project Fit content, including photos, animated GIFs and videos from August 21 through October 22.

The six teams building custom Fit compacts for this year’s SEMA Show include Bisimoto Engineering, Kontrabrands, MAD Industries, Spoon Sports USA, Tjin Edition and Kenny Vinces. Enthusiasts fans will vote for their favorite customized Fit once they’ve made their debut.

“Personalized Honda subcompacts were the foundation of the original import tuner revolution, and the all-new Fit upholds that legacy with a great powertrain, an engaging chassis and renowned Honda quality, all at an affordable price,” said Jeff Conrad, senior vice president and general manager of the Honda Division. “Our Fit project vehicle program and our Tumblr initiative, #ProjectFit, together offer a unique, fun way to demonstrate the personalization potential of this great new car.”


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