Honda Revives Ridgeline Pickup, Aiming to Lessen Reliance on Cars in U.S. | Harold Zeigler Honda Kalamazoo MI
  Home     New Inventory     Used Inventory     Service & Parts     About  


Date posted: March 2, 2016

Honda Revives Ridgeline Pickup, Aiming to Lessen Reliance on Cars in U.S.

By the time 2016 ends, Honda Motor Co.’s U.S. automotive lineup will look more like those of the Detroit rivals it has spent decades chasing.

The Japanese auto maker, which has seen its U.S. market share slip since the beginning of 2014, is doubling down on sport-utility vehicles and pickups and lessening reliance on the sedans and compact cars that put it on the map in the U.S. Honda expects more than half its American sales this year will be light trucks and SUVs.

“We are making a big push into trucks,” Jeff Conrad, Honda’s U.S. sales chief recently said, noting demand for cars “has been shrinking.” Already the seller of the most popular small SUV, the CR-V, the auto maker in 2015 redesigned its bigger Pilot and introduced the compact HR-V; this year, it also will revive the Ridgeline pickup, returning to one of the best-selling parts of the auto industry.

The Ridgeline pickup underpins its near-term strategy. Designed as an SUV with a truck bed, the vehicle first hit dealer lots in 2005 and sales topped out at 50,000 vehicles during its initial nine-year production run. It returns to Honda dealerships later this year with better fuel economy and a truck bed that has a built-in radio and other new features.

Read more:

Source: wsj.com


   
IN THIS ISSUE
Service appointment
Select your repair or maintenance, find loaner car availability and keep track of service history.
ABOUT US
 
Harold Zeigler Honda
We have a strong and committed sales staff with many years of experience satisfying our customers' needs. Feel free to browse our inventory online, request more information about vehicles, set up a test drive or inquire about financing!
DIRECTIONS
4201 Stadium Dr
Kalamazoo, MI 49008
  Group   Inventory   Specials   About us   stay in touch
  Zeigler Honda of Kalamazoo
 
  New Inventory
Used Inventory
 
  New Vehicle Specials
Used Vehicle Specials
 
  About Zeigler Honda of Kalamazoo
Hours & Directions
 
  Contact Us