Honda says Accord is America’s best-selling car among actual consumers | Harold Zeigler Honda Kalamazoo MI
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Date posted: February 27, 2014

Honda says Accord is America’s best-selling car among actual consumers

The latest round of new vehicle registration data has been good for Honda – three of the Japanese brand’s models are retail sales leaders and the Accord was the most registered car built in America in 2013, according to the data compiled by Polk. In fact, 360,089 units of the family sedan were purchased by individual consumers last year, an increase of 12.2 percent.

There was also good news from the Civic and CR-V camps, as those two models topped their respective segments in terms of retail (non-fleet) sales, with each notching over 300,000 registrations. Combined with the Accord, this trio of Hondas accounted for a whopping 1.11 million retail sales last year.

Honda spokesperson Sage Marie reflected on Polk’s findings, telling Autoblog:
“Since it reflects actual consumer choice, it’s a better measure of how competitive a product is in the marketplace. Honda’s strategy of avoiding fleet sales bolsters residual values and reduces the cost of ownership for our customers.”

Honda has long touted its avoidance of fleet sales in favor of individual retail sales, and in light of this latest news from Polk, the strategy appears to be working for the brand quite well.

Source: [Auto Blog]


   
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