Honda’s ‘Keep Up’ advertisement gives a quick glimpse of the new Civic Type R | Harold Zeigler Honda Kalamazoo MI
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Date posted: March 2, 2015

Honda’s ‘Keep Up’ advertisement gives a quick glimpse of the new Civic Type R

Set to be fully revealed on March 3rd, the Type R is the most powerful production Civic ever. We know that’s not saying much, but the output from its 2.0-liter turbo VTEC engine (which Honda says is “more than 276 horsepower”) rivals that of the original Acura NSX.
In a new advertisement called ‘Keep Up,’ Honda introduces several members of its new lineup, including the new NSX, Honda HR-V, and of course the Type R. Even the ASIMO robot and HondaJet make an appearance.

At about the 30-second mark, the sporty Civic slides by, followed by the repetition of the word ‘improve.’ That relationship is further fleshed out in the specs, and the 276-plus-hp engine is just the beginning.

The car has gone through extensive work in the wind tunnel to become as slippery as possible, with a wide front splitter, shaped front bumper, and a flat underbody managing airflow and reducing drag. The Civic Type R has a reported top speed of 167 miles-per-hour.

For the Video:


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