The New Honda CR-V May Become Honda’s Best Selling Vehicle | Harold Zeigler Honda Kalamazoo MI
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Date posted: November 17, 2016

The New Honda CR-V May Become Honda’s Best Selling Vehicle

Honda has imposed an embargo for the new Honda CR-V on technical specifications, driving impressions and pricing, so we can only describe the vehicle and its competitive position in generalities. The embargo lifts on November 30, 2016.

Honda Assures Continued Success in Entry XSUV Market The all new Honda CR-V is an impressive compact crossover SUV. A pillar of Honda’s product lineup that includes Accord, Civic and Odyssey, the CR-V sells almost 400,000 units per year. Strong competitors include the Toyota RAV4 and Ford Escape. The Nissan Rogue is starting to make waves as well. The entry crossover SUV category has become the best selling class of vehicle in the United States. Entry crossover SUV sales are higher than mid-size cars. The popularity of the segment, and how good this new CR-V is, has led Honda to add more assembly capacity at its Indiana assembly plant in 2017.

Sport utility vehicles have evolved from the hardcore 4x4s of the 1970s to the very easy-t0-live with crossover SUVs of today. Responding to customer demand for better ride, better fuel economy, the latest electronic and infotainment features, the new crossovers have taken the market by storm. They are now the vehicles of choice for most female buyers.

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Source: forbes.com


   
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